Privacy-First · Post-Cookie

PrivADS

The End-to-End User ID for France

Stable. Private. Built on confidential computing.

Project Overview

The Future of Identity Is Private

PrivADS delivers a Stable ID built on confidential computing — sovereign, scalable, and GDPR-compliant.

Cookies are gone. Mobile IDs are restricted. Advertisers need a new way to reach their audiences.

Why Now?

  • Cookies deprecated across all major browsers
  • IDFA down to ~30% post-iOS 14.5
  • GDPR & CNIL enforcement intensifying
  • France ready for a sovereign identity solution
The Problem

The Ad Industry's Foundation Is Crumbling

Third-Party Cookies Are Dead

Firefox, Safari, and Chrome are all blocking them — 75% of marketers have no reliable replacement.

Mobile IDs Are Vanishing

Apple's ATT framework cut IDFA availability to ~30% — and Google's AAID is following the same path.

Our Solution

Stable ID: Built on
Confidential Computing

PrivADS uses confidential computing architectures trusted by the world's leading tech companies — applied to advertising identity.

Google Cloud Confidential VMs

Encrypts data during processing with AMD SEV — no code changes, proven at scale.

Meta Private Processing

Processes data securely without disclosure to any party — including Meta.

Amazon AWS Nitro System

Hardware-level isolation from AWS operators — always-on security, enterprise-trusted.

How It Works

The Stable ID: Four Core Guarantees

🚫 Cookie-Free

No cookies, IDFA, or AAID required.

🔗 Cross-Device

Links journeys across devices — no PII exposed.

🔒 Confidential

Data stays encrypted throughout processing.

📌 Stable

Resilient to browser changes, OS updates, and policy shifts.

Key Technology Advantages

Security via TEE

Hardware-enforced privacy at every stage.

Platform Compatibility

Drops into existing DSPs, SSPs, and programmatic infrastructure.

Enterprise Scalability

High-volume identity processing without performance trade-offs.

Auditability

Compliance teams and regulators can verify privacy guarantees independently.

Technical Deep Dive

How PrivID Is Created

Raw signals in. Privacy-safe identifier out. No PII ever exposed.

The PrivID is a pseudonymous vector — ready for targeting, frequency capping, and attribution.

Competitive Landscape

International Solutions & Competitors

LiveRamp: The Identity Market Leader

The dominant global player in identity resolution — covering hundreds of millions of individuals across 500+ platforms.

Identity Resolution

Unifies CRM, behavioural, and offline data into a single customer profile.

Data Activation

Plugs into 500+ DSPs, social networks, and analytics tools out of the box.

Privacy Compliance

HIPAA & GDPR compliant — acquired Habu in 2024 to bolster privacy computing.

Our Differentiation

PrivADS is built for Europe: local data sovereignty, confidential computing-native from day one.

Compliance

Legal Compliance with French & European Law

Built for the GDPR, Loi Informatique et Libertés, and the strictest regulators in Europe — from day one.

French Data Protection Framework

  • Consent: Explicit, informed consent before any data processing
  • Data Minimisation: Only strictly necessary data collected
  • Data Subject Rights: Full access, rectification, and erasure support

The Role of CNIL

France's most active data regulator — fines up to €20M or 4% of global turnover.

  • Monitoring: Active audits across organisations
  • Sanctions: Among the EU's toughest enforcement powers
Competitive Advantages

Built Different. By Design.

No US platform can replicate what we offer.

Local Compliance & Sovereignty

French Law Alignment

CNIL, GDPR, and the French Data Protection Act — baked into the architecture.

Data Sovereignty

All data stays on French or EU infrastructure. Zero cross-border risk.

Cultural Fluency

We know French regulation, consumers, and market nuances inside out.

Technological Independence

Beyond GAMA

No Google. No Apple. No Meta. No Amazon. Fully independent.

Neutral Infrastructure

No conflicts of interest. No walled gardens. A level playing field.

Integration Flexibility

APIs built for the French programmatic ecosystem — not a generic global product.

Enterprise Use Cases

Secure Use of Corporate Data

Leverage first-party data for advertising — without exposing raw information to anyone.

Confidential Computing in Action

1

Isolated Processing

Data stays encrypted inside Trusted Execution Environments — zero plaintext exposure.

2

Pseudonymisation

PII removed. Analytical value preserved.

3

Multilateral Computing

Joint analysis across companies — no raw data ever shared.

Practical Applications

Campaign Attribution

Measure effectiveness across channels — no cookies required.

Frequency Capping

Control ad exposure per user across all devices.

Lookalike Modelling

Build similar audiences without sharing your data.

Market Opportunity

France is Ready for Privacy-First Advertising.

A thriving startup ecosystem and record-breaking investment make France the ideal launchpad.

25K+

Active Startups

1.1M+ jobs created in French tech.

€13.5B

VC Raised in 2022

Record venture capital investment.

30

Tech Unicorns

Most in continental Europe.

€20B+

Bpifrance Deployed

Public capital backing innovation.

Government Tailwinds

🇫🇷 French Tech Initiative

Global branding and regulatory support for startups.

🏦 Bpifrance

Direct investment, loans, and guarantees for AdTech.

🌍 French Tech Visa

Fast-track immigration for world-class talent.

Business Model

Business Model & Monetisation

A SaaS platform built to scale — multiple revenue streams that grow with the French ad ecosystem.

Revenue Streams

01

API Licensing

Usage-based and subscription access — mid-market to enterprise.

02

Enterprise Solutions

Dedicated environments with SLA-backed support.

03

Data Insights

Anonymised audience analytics — market intelligence, zero privacy risk.

04

Consulting

Migrate from legacy cookies to Stable ID — fast.

Who We Serve

Advertisers
Precision targeting in a cookie-free world.

Publishers
Higher CPMs. No reader trust compromised.

Platforms
Privacy-first identity as a true differentiator.

Go-to-Market

Target Segments

Primary Market

Advertising Agencies

Compliant identity for programmatic campaigns.

Brand Marketers

Durable targeting, zero third-party cookies.

AdTech Platforms

Privacy-safe identity for DSPs, SSPs & beyond.

Secondary Market

Publishers

Monetise audiences without compromising trust.

E-Commerce

Accurate attribution & retargeting, cookie-free.

Consultants

Trusted identity infrastructure for digital transformation.

Our Team

Team & Organisational Structure

A multidisciplinary founding team — technology, advertising, legal, and venture — built to scale.

Vitaly Sattarov — Technical Lead

Serial founder across IT, fintech & ad tech. UK Global Talent visa holder. LinkedIn

Ilya Sattarov — Business Lead

Founder of an ad company serving top FMCG, finance & media brands. LinkedIn

Tatiana Nekrasova — Legal & Operations

Operations Director specialising in compliance & investor relations for IT and big data. LinkedIn

Roadmap

Market Entry Strategy

Three phases. One clear path to market leadership.

1

Phase 1: Pilot

Months 0–18
Validate with 1–3 premium French brands.

2

Phase 2: Scale

Months 18–24
Expand to 10–15 clients across verticals.

3

Phase 3: Launch

Month 24+
Full French rollout. EU expansion begins.

Conclusion

The Future of French Digital Advertising

PrivADS fills the white space left by cookie collapse, mobile restrictions, and EU privacy regulation.

🎯 Problem Solved

No third-party cookies. No problem.

⚖️ Regulatory-First

Built for GDPR, CNIL, and beyond.

🏛️ Sovereign Platform

Independent from GAMA dominance.

🔐 Privacy + Performance

First-party data. Zero compromise.

PrivADS is strategically critical for the competitiveness and independence of the French digital economy.

Contact the Team